The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions by Larisa Lambert

Author:Larisa Lambert
Language: eng
Format: epub
Tags: google, adwords, internet, market, promote, business, direct marketing, advertising
Publisher: Atlantic Publishing
Published: 2012-04-16T00:00:00+00:00

With the Content Network, your ad can be displayed on an astounding variety of sites, such as the Wall Street Journal, Reader’s Digest, the Tennis Channel, Napster.com, NewsMax.com, foodnetwork.com, Smithsonian Magazine, Maxim Online, Neopets, and horoscope.com. Online communities such as MySpace®, LinkedIn®, Buzznet, Xanga, and YouTube are also available for ad placement as part of the Content Network.

The Content Network is a valuable way to target your Internet marketing on a wider spectrum. Having your ad show up on a national news site would be really cool. However, unless “show up on ten cool sites” is one of your measurable goals, stick with AdWords until you learn to manage campaigns through it. The Content Network also provides valuable analysis tools, but use AdWords first to determine which keywords and ads get the best results. Then, include those keywords and ads on the Content Network. With the information you gain from your AdWords campaigns, you can use the managed placement option more effectively. Managed placements allow you to choose specific sites from within the Content Network. If you do not have the time, or just do not want to pick these sites yourself, there is also an automatic placement option. The automatic placement option allows Google to target and match content with your ads.

Hot Tip : Google rotates text and image ads within the same ad group that targets the Content Network. The content of pages is also matched with the content of your ads and the closest match is chosen.

To get the most results from all of Google’s Business Solutions, analysis is the key. As recommended in the testing section in Chapter 11, keeping analysis focused on one component of your ad is crucial to make accurately informed decisions about ad effectiveness. One way to prevent your ads that appear on the Content Network from blurring the information on your ads that are appearing on search results pages is to keep them separate. You can use the same ad for both. Keeping them separate, though, will allow you to realistically view the results on both and adjust your ads and their placement accordingly.

YouTube

YouTube is one of the world’s most-viewed video sites, where anyone, anywhere with Web access and a camera can post videos, and, most important for AdWords users, ads. YouTube is part of Google’s Content Network, so your AdWords ads can appear as a Sponsored Link next to a YouTube video. Hundreds of millions of videos are viewed daily, and new videos are being added daily so the keyword options with YouTube are endless. Video search results for YouTube operate through keyword search, just as Google’s other search options. You can find videos by going to the “Videos” tab and searching a category.

Aside from offering display advertising alongside YouTube videos, InVideo ads are also available. These ads pop up as part of a video about 15 seconds into the video and appear at the bottom of the “watch screen” where videos are viewed. If a viewer is interested in the ad that pops up, a click will open up an ad video.

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